Dos compañías farmacéuticas, Pfizer y Lilly, lanzaron plataformas digitales directas al consumidor (DTC) que permiten a los pacientes evitar una visita al médico en persona o a una farmacia física. Estas decisiones sugieren que las grandes empresas farmacéuticas están explorando nuevas formas de llegar a los usuarios, evitando procesos que consumen tiempo o requieren largos…
- PUBLICADO:
Modelos DTC en la industria farmacéutica: ¿una moda pasajera?
Dos compañías farmacéuticas, Pfizer y Lilly, lanzaron plataformas digitales directas al consumidor (DTC) que permiten a los pacientes evitar una visita al médico en persona o a una farmacia física. Estas decisiones sugieren que las grandes empresas farmacéuticas están explorando nuevas formas de llegar a los usuarios, evitando procesos que consumen tiempo o requieren largos…
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Susana María Rico Barrera
Periodista (Universidad del Rosario, Colombia) con experiencia en las fuentes de salud, ciencia y tecnología, industria farmacéutica. Filóloga (Universidad de Voronezh, Rusia) y viajera en busca de nuevas voces para contar sus historias, amante del periodismo literario y los libros.
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