La industria farmacéutica está en plena transformación digital, liderada por el potencial de la Inteligencia Artificial Generativa (GenAI). Este avance marca un antes y un después en la forma en que los laboratorios se relacionan con los profesionales sanitarios (HCPs). Durante el reciente Veeva Commercial Summit, Europe, celebrado del 19 al 21 de noviembre en…
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La Inteligencia Artificial Generativa revoluciona la relación entre la industria farmacéutica y los profesionales sanitarios
La industria farmacéutica está en plena transformación digital, liderada por el potencial de la Inteligencia Artificial Generativa (GenAI). Este avance marca un antes y un después en la forma en que los laboratorios se relacionan con los profesionales sanitarios (HCPs). Durante el reciente Veeva Commercial Summit, Europe, celebrado del 19 al 21 de noviembre en…
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Tatiana Asprilla
Comunicadora Social, Periodista y Diseñadora Gráfica, especialista en Diseño Comunicacional de la Universidad de Buenos Aires, con experiencia en el cubrimiento de noticias en el ámbito de la salud. Apasionada por la escritura, la literatura, la cultura y el cine.
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